In today’s competitive market, having the correct lighting can significantly affect sales. From the parking lot, up and down aisles, shelf lighting, warehouse storage, and employee work area – lighting touches all parts of a major retail facility. It affects employee mood, the consumer ’s perception of the corporate image, customer safety and even a customer’s ability to read labels. All of which necessitates important decisions and questions regarding the lighting for a retail store. From floor lighting to focused product lighting, proper lighting can make the difference in profitability per square foot. And with new LED lighting and lighting controls, enhanced lighting for retail environments has never been better. No two retail facilities are the same, but there are three guiding principles every retail store should know. ATTRACTION. The lighting throughout the retail store should be enticing, guide customers to special displays/areas, and be bright enough to read “the small print” on all the sales labels throughout the entire space. APPRAISAL. Customers make a flurry of buying decisions when they walk through the door―does the lighting give the store the best chance that these decisions will result in sales? ATMOSPHERE. Lighting can elevate a store’s brand and image, leaving a lasting positive impression.